Act 1 · Snapshot
Connect the tools. Assemble the context.
Meridian — B2B workflow automation. $14M ARR, 220 customers. 90-day window.
Internal systems
HubSpot
…
CRM
0 signals
Intercom
…
Support
0 signals
Linear
…
Engineering
0 signals
Slack
…
Internal
0 signals
Mixpanel
…
Product analytics
0 signals
Gong
…
Call transcripts
0 signals
Google Drive
…
Docs
0 signals
Vitally
…
Customer success
0 signals
Market intelligence providers
Gartner
…
Analyst research
0 signals
Forrester
…
Analyst research
0 signals
CB Insights
…
Market & funding
0 signals
Similarweb
…
Competitor traffic
0 signals
G2
…
Buyer reviews
0 signals
Crunchbase
…
Competitor moves
0 signals
3,750 signals ingested · internal + external · full provenance retained · 90-day window
context v1.0 · assembled by Thesis · confirmed by Meridian leadership · Apr 2026
Product identity
Workflow automation for mid-market ops teams; 4 core modules; 'runbooks' is the customers' word, not 'workflows'.
22 sources
Customer model
Buyer: VP Ops. Users: ops managers & analysts. ICP: 50–500-employee services firms. Non-ICP: solo operators.
18 sources
Market model
Category maturing; enterprise-readiness expectations moving downmarket. Analyst + review signals corroborate.
24 sources
Competitor model
Direct: Ridgeline, FlowOps. Indirect: spreadsheets + Zapier. Ridgeline shipped granular roles in May.
11 sources
Business model
Seat-based with usage add-ons; NRR 108%; expansion CAC ≈ 0.
7 sources
Strategy model
Three pillars, evidence-backed.
14 sources
- P1 — Win mid-market ops teams on time-to-value · fastest-growing segment; 61% of new ARR.
- P2 — Expand within accounts via seats and workflow templates · NRR is the growth engine.
- P3 — Become the system of record for ops workflows · retention correlates with workflow count, not logins.
new version only on meaningful change · every past snapshot retained · every decision stays explainable against the context that existed when it was made
Thesis didn't ask anyone to write this. It assembled the snapshot from decks, docs, calls, and data — and now it maintains it. Every decision from here is derived from it, and measured against it.